Building Better Web Tools Since 2018

We started with a simple idea: web design software should work the way designers think. Not the other way around.

Seven years on, we're still refining that vision. Every release comes from real conversations with working designers who share what actually slows them down.

12,400+ Active Users

73 Feature Updates

How We Got Here

The path wasn't always smooth. But each challenge taught us something that made our tools better for the people using them every day.

2018

The Beginning

Started in a shared workspace in Nottingham. Three developers and one borrowed server. The first version had 14 users who gave us honest feedback we still think about.

2021

Redesigning Everything

Threw out 60% of our interface after watching real designers struggle with our workflow. Hard decision, but the right one. User retention jumped by 43% within four months.

2023

New Tools Released

Launched responsive preview mode and component library system. Both came from the most requested features list our community maintained. Took 18 months to get them right.

What Guides Our Work

We don't follow trends just because they're popular. Every feature we build has to solve a real problem that slows designers down. If it doesn't make the work faster or better, it doesn't ship.

Our team tests everything internally first. Then with a small group of designers who'll tell us when something feels wrong. Only after multiple rounds do we release publicly.

Speed Without Shortcuts

Our tools render 40% faster than industry averages. We spent six months optimizing performance because waiting for previews kills creative momentum.

Clear Documentation

Every feature comes with written guides and video walkthroughs. We track which docs people actually read and rewrite the ones that don't get opened.

Real Support Response

Questions get answered by developers who built the features. Average response time sits at 4.2 hours during weekdays. We don't outsource technical support.